You\u2019re starting a business. Paperwork, finances, accountant, office, laptop. Amid the flood of tasks, at some point the idea of creating a company website will also come up.<\/p>\n\n\n\n
How to approach it to avoid unnecessary mistakes? What should you remember to make the site fast, secure, and effective? And does having one even make sense?<\/p>\n\n\n\n
All about that today!<\/p>\n\n\n\n
First, ask yourself if you really need a website. For most businesses, the answer is \u201eyes,\u201d but simply having one shouldn\u2019t be the goal.<\/p>\n\n\n\n
Consider what role your website should play. It\u2019s best to define this in one short sentence. No black magic involved.<\/p>\n\n\n\n
The goal might be acquiring new clients, enabling contact with the company, showcasing services, or providing a product catalog. Choose the most important one and keep it in mind throughout the design process.<\/p>\n\n\n\n
Why have such a goal? Primarily, it helps make decisions easier and maintain consistency. Instead of adding features just because \u201eit would be cool to have them,\u201d you\u2019ll focus on solutions that truly help the site fulfill its purpose.<\/p>\n\n\n\n
This way, you won\u2019t wake up after a few months realizing the site looks impressive but lacks essential functions.<\/p>\n\n\n\n
Building websites for companies isn\u2019t just about paying the invoice. Some work will be required from you as well.<\/p>\n\n\n\n
You can entrust design, coding, and configuration to specialists. However, there are a few areas where your involvement will be necessary.<\/p>\n\n\n\n
First and foremost, the content. No one knows your company better than you. You know how it started, what it does, and what sets it apart from competitors. So you need to provide the contractor with information about your offer, services, team, and contact details.<\/p>\n\n\n\n
This doesn\u2019t mean you have to write all the texts yourself. You can hire a copywriter to prepare them, but someone still needs to provide the right information and verify the final materials.<\/p>\n\n\n\n
Also think about photos, because a website isn\u2019t just about text. Some images can be sourced from stock photo libraries, keeping proper licenses in mind. However, if you want to showcase your own team, office, or products, it\u2019s worth organizing a professional photo shoot.<\/p>\n\n\n\n
Materials given to the designer should be as high quality as possible, organized, and free of obvious errors. The better you prepare them upfront, the fewer corrections and misunderstandings will arise later.<\/p>\n\n\n\n
The contractor may also ask you to specify preferences regarding the site\u2019s appearance and functionality. That\u2019s why it\u2019s worth collecting links and screenshots of websites you like during the initial brainstorming stage.<\/p>\n\n\n\n
They don\u2019t have to be entire websites. Sometimes a unique way of presenting an offer, an interesting animation, or a well-designed contact form is enough.<\/p>\n\n\n\n
As you can see, even for the client, creating a website means several, sometimes dozens of hours of work. It\u2019s important to be aware that the quality of the materials provided will also affect the final result.<\/p>\n\n\n\n
The next step is to define the target audience. Why? To know exactly who you are addressing your offer to.<\/p>\n\n\n\n
We write differently for teenagers than for CEOs of large companies. Different information will interest young parents than those looking for accounting services.<\/p>\n\n\n\n
The target audience influences not only the communication style but also the website\u2019s appearance, choice of images, and content presentation.<\/p>\n\n\n\n
For example, if we target people less familiar with technology, simple navigation and clear instructions will be especially important. However, this doesn\u2019t mean younger users need a more complex site. Intuitive usability benefits everyone, regardless of age.<\/p>\n\n\n\n
It\u2019s also worth considering what your audience is searching for online. Someone typing \u201ewebsites Gdynia\u201d into Google is likely looking for a local provider. Meanwhile, someone searching \u201ehow to create a company website\u201d primarily wants information. This is a good example of how different needs can hide behind seemingly similar queries.<\/p>\n\n\n\n
Let\u2019s also choose appropriate photos. Are we targeting young parents? Show situations they can relate to instead of a random man in a suit. Are we in the culinary field? Make sure visitors can enjoy our dishes visually.<\/p>\n\n\n\n
Proper preparation and a solid foundation are half the success. Now that we know why we\u2019re creating the site, who it\u2019s for, and what materials are needed, it\u2019s time to focus on technical aspects.<\/p>\n\n\n\n
Whether you\u2019re ordering a simple website for a small business or a complex site with many features, some principles remain unchanged.<\/p>\n\n\n\n
You don\u2019t need to know programming or server administration. However, it\u2019s good to know what to look out for and what to expect from the developer.<\/p>\n\n\n\n
A website consists of files, data, and code that together create a functioning site. To be accessible online, we primarily need two things: hosting and a domain.<\/p>\n\n\n\n
Hosting is a service that provides space and server resources where the website runs. A domain is its address, e.g., twojafirma.pl, which allows users to easily find it.<\/p>\n\n\n\n
Simply put, hosting can be compared to the building where our company is located, and the domain to the address leading to its door.<\/p>\n\n\n\n
What should a domain be like? Above all, easy to type, read, and remember. It\u2019s good if it includes the company name and doesn\u2019t require spelling explanations every time you give someone the address.<\/p>\n\n\n\n
It's worth considering this choice carefully, as changing your domain after several years of operation can be troublesome.<\/p>\n\n\n\n
First, the domain often also serves for company email. Changing it means updating email addresses, informing clients, and ensuring messages sent to old addresses still reach you.<\/p>\n\n\n\n
Second, the website address appears on business cards, flyers, packaging, advertising materials, and social media profiles. Updating these involves extra costs and unnecessary hassle.<\/p>\n\n\n\n
There's also the SEO aspect, meaning the site's visibility in search engines. Over time, the domain builds history, backlinks, and recognition among users. The name alone won't guarantee high Google rankings, but changing it later requires proper migration and redirects, sometimes causing temporary visibility fluctuations.<\/p>\n\n\n\n
That's why it's best to choose your domain once, and choose it well.<\/p>\n\n\n\n
Also remember that domains are usually registered for a set period and need regular renewal. Make sure it's registered to you or your company, not to the private account of your website developer.<\/p>\n\n\n\n
Emphasize to your designer that the site simply needs to be fast. A striking design is important, but it won't help if users leave before the site loads.<\/p>\n\n\n\n
How to ensure proper performance?<\/p>\n\n\n\n
It\u2019s also worth asking the contractor to check the site\u2019s performance on computers and smartphones, for example using Google PageSpeed Insights.<\/p>\n\n\n\n
Remember, however, that the test result isn\u2019t everything. The most important thing is that the site runs smoothly during real use.<\/p>\n\n\n\n
About the SSL certificate, or more precisely the HTTPS secure connection, you need to know one thing above all: it\u2019s an essential element of a modern website.<\/p>\n\n\n\n
HTTPS encrypts data transmitted between the user\u2019s browser and the server. This makes it harder to intercept or modify the data during transmission.<\/p>\n\n\n\n
How to check if a site uses such a connection? Its address should start with In the past, a padlock icon next to the address bar was a typical indicator. Today, not all browsers use this symbol, so it shouldn\u2019t be treated as the sole indicator.<\/p>\n\n\n\n Importantly, the certificate itself does not guarantee that the site is fully secure. It does not replace updates, proper configuration, or protection against attacks.<\/p>\n\n\n\n Many people will visit your site from a smartphone, not a computer. That\u2019s why the mobile version is no longer an add-on but a fundamental part of a well-designed website.<\/p>\n\n\n\n Make sure its development is included in the scope of work and contract with the contractor.<\/p>\n\n\n\n Today, the standard is the RWD (Responsive Web Design) approach, which means designing responsively. It involves adapting the layout and appearance of the site to the device\u2019s screen size.<\/p>\n\n\n\n This way, the same website can work comfortably on a computer monitor, tablet, and smartphone without maintaining multiple independent versions.<\/p>\n\n\n\n However, it\u2019s not enough that all elements fit on a small screen. Buttons must be easy to tap, text readable, and navigation intuitive.<\/p>\n\n\n\n It\u2019s also worth ensuring proper contrast, text size, and accessibility for users with different needs.<\/p>\n\n\n\n Moreover, Google primarily uses the mobile version of the site\u2019s content for indexing. Therefore, a well-prepared mobile version matters both for users and the site\u2019s visibility in search results.<\/p>\n\n\n\n If your site processes personal data, you must properly inform users about the rules of its processing.<\/p>\n\n\n\n In practice, this applies to a large portion of company websites, as data can be collected through contact forms, booking systems, newsletters, or analytics tools.<\/p>\n\n\n\n The information obligation is most often fulfilled through a privacy policy. The document should reflect the actual operation of the site and indicate, among other things, who processes the data, for what purpose, on what basis, and what rights users have.<\/p>\n\n\n\n Cookies and similar technologies are a separate issue. Not every cookie requires consent, but using those that are not essential for the site\u2019s operation, such as for advertising or many analytical purposes, generally requires prior consent.<\/p>\n\n\n\n Simply displaying the message \u201eThis site uses cookies\u201d is therefore not sufficient.<\/p>\n\n\n\n It\u2019s worth consulting the documentation with a lawyer or using an appropriate tool, keeping in mind that an automatic generator does not know all the details of how your site operates.<\/p>\n\n\n\n Your site must be properly secured. This is not only about protection against hackers but also against common errors, failures, or accidental data deletion.<\/p>\n\n\n\n Start with passwords. Access to hosting, company email, admin panel, and other services should be protected by long, unique passwords.<\/p>\n\n\n\n Do not use the same password for multiple accounts. The easiest way is to store them in a password manager, such as Bitwarden. Where possible, enable two-factor authentication (2FA).<\/p>\n\n\n\n Security also means regular backups.<\/p>\n\n\n\n Make sure your site is automatically backed up, including both files and the database. The frequency should depend on how often the site\u2019s content changes.<\/p>\n\n\n\n Importantly, at least one backup should be stored off the server where the site runs. Otherwise, a serious hosting failure could leave you without the site and the ability to restore it.<\/p>\n\n\n\n A good solution is to keep backups in two independent locations. It\u2019s also worth occasionally checking if you can actually restore a working site from them.<\/p>\n\n\n\n Because a backup that cannot be restored is of little value.<\/p>\n\n\n\n Before your site goes live, test it thoroughly.<\/p>\n\n\n\n Check that all buttons and links lead to the correct places. Send a test message through the contact form and make sure it reaches the recipient.<\/p>\n\n\n\n Review the site on a computer and smartphone, preferably in several browsers. Pay attention to text readability, image quality, element display accuracy, and loading speed.<\/p>\n\n\n\n Also check if search engines can index the site, if no test content remains, and if all basic settings are correctly configured.<\/p>\n\n\n\n It\u2019s also a good idea to share the site with a few friends. People who weren\u2019t involved in the design often spot issues invisible to the developer and owner.<\/p>\n\n\n\n Launching the site doesn\u2019t mean you can forget about it completely.<\/p>\n\n\n\n The site requires regular technical care. If it uses a content management system like WordPress, its software, theme, and plugins need to be updated.<\/p>\n\n\n\n It\u2019s also worth monitoring site availability, managing backups, and occasionally checking that all features still work correctly.<\/p>\n\n\n\n Not every update should be done without preparation. For major changes, it\u2019s best to create a backup first, and for complex sites, test the update in a staging environment.<\/p>\n\n\n\n You can handle this yourself or delegate ongoing technical maintenance to the person who built the site.<\/p>\n\n\n\n Remember that your website should grow alongside your business. Update your offerings, contact details, and any information relevant to your clients.<\/p>\n\n\n\n A well-designed company website should be fast, secure, visually appealing, and above all, user-friendly. It doesn\u2019t need dozens of animations or the most elaborate features to effectively serve its purpose.<\/p>\n\n\n\n The key is to prepare properly, clearly define your expectations, and ensure a solid technical foundation.<\/p>\n\n\n\n I hope these tips make the entire process more organized and much more enjoyable than working blindly.<\/p>\n\n\n\n Good luck creating your own corner of the Internet!<\/p>","protected":false},"excerpt":{"rendered":" Zak\u0142adasz firm\u0119. Papierologia, finanse, ksi\u0119gowa, biuro, laptop. W nat\u0142oku obowi\u0105zk\u00f3w w kt\u00f3rym\u015b momencie pojawi si\u0119 tak\u017ce my\u015bl o stworzeniu firmowej strony internetowej. Jak zabra\u0107 si\u0119 do tematu, by unikn\u0105\u0107 niepotrzebnych b\u0142\u0119d\u00f3w? O czym pami\u0119ta\u0107, by strona by\u0142a szybka, bezpieczna i spe\u0142nia\u0142a swoje zadanie? I czy jej posiadanie ma w og\u00f3le sens? O tym wszystkim dzisiaj! […]<\/p>\n","protected":false},"author":3,"featured_media":25170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,65],"tags":[],"class_list":["post-25091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-i-marketing","category-strony-internetowe"],"_links":{"self":[{"href":"https:\/\/parusdesign.pl\/en\/wp-json\/wp\/v2\/posts\/25091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parusdesign.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/parusdesign.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/parusdesign.pl\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/parusdesign.pl\/en\/wp-json\/wp\/v2\/comments?post=25091"}],"version-history":[{"count":3,"href":"https:\/\/parusdesign.pl\/en\/wp-json\/wp\/v2\/posts\/25091\/revisions"}],"predecessor-version":[{"id":25173,"href":"https:\/\/parusdesign.pl\/en\/wp-json\/wp\/v2\/posts\/25091\/revisions\/25173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/parusdesign.pl\/en\/wp-json\/wp\/v2\/media\/25170"}],"wp:attachment":[{"href":"https:\/\/parusdesign.pl\/en\/wp-json\/wp\/v2\/media?parent=25091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/parusdesign.pl\/en\/wp-json\/wp\/v2\/categories?post=25091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/parusdesign.pl\/en\/wp-json\/wp\/v2\/tags?post=25091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}https:\/\/<\/code>, and the browser should not display security warnings about the connection.<\/p>\n\n\n\nMobile Version<\/h2>\n\n\n\n
Privacy Policy<\/h2>\n\n\n\n
Security and Backups<\/h2>\n\n\n\n
Final Touches<\/h2>\n\n\n\n
Website maintenance and updates<\/h2>\n\n\n\n
In summary<\/h2>\n\n\n\n